Event Consultant – Great Western Sports



Sales growth of GW Sports by expanding territory using cold calling, email and in-person experience.


The Event Consultant is responsible for driving sales growth for the GWRC sports division at the field level. They will manage a defined geographic territory and/or a defined group of potential and current customers. Primary responsibility will be growing sales revenue with the assigned territory and/or group; doing so by way of winning new customers and growing sales within existing customers.

Qualifying new business will be done via a combination of self-identifying prospects and qualifying leads received from Inside Sales. Cold calling and eMail are key aspects of the role.

In pursing and managing sales opportunities, the Event Consultant will be responsible for communicating effectively with different audience groups, including: coaches, directors, administrators, other event sponsors, and students.

The Event Consultant is directly responsible for managing closed sales. Specifically, the process of kicking off a fundraising event and overseeing the event from start to finish, ensuring a successful outcome for the customer.

The Event Consultant is responsible for meeting or exceeding defined sales targets (financial and non-financial), as established and communicated by the Sales Manager or Division Manager. The Event Consultant is also responsible for meeting or exceeding other performance objectives as defined and communicated by the Sales Manager or Division Manager.

If employed by the Great Western Reserve Corp, the Event Consultant will manage all sales related activity through the company’s Customer Relationship Management (CRM) tool.

The Event Consultant will communicate regularly with Customer Service and Inside Sales regarding the management of current and potential sales.


  • Proven outside sales experience
  • ~80% travel
  • Athletic background
  • Strong time management skills (demonstrated)
  • Strong prioritization skills (demonstrated)
  • Excellent verbal, written, and electronic communication skills
  • Genuine, likable personality
  • Honest and ethical character
  • Strong computer and mobile device skills
  • Daily CRM usage
  • Ability to understand and interpret basic sales and financial reports
  • The ability to lift 25 pounds
  • Other responsibilities as assigned

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